Bold colour. Plush volume. Matte that moves with you.
Unleash unapologetic confidence with L'Oréal Color Riche Intense Volume Matte Lipstick in 570 Worth It Intense – a striking deep berry-red shade designed to make a lasting impression. This luxurious matte lipstick delivers intense, saturated colour, plumping volume, and all-day comfort in a single swipe.

Enriched with hyaluronic acid, the formula hydrates while providing a smooth, velvety finish that never feels dry. It's your ultimate go-to for a bold matte look that stays soft, striking, and totally you.

Why You’ll Love It

💄 Vibrant, High-Impact Colour – Full-coverage pigment that glides on effortlessly and stays true all day.
💋 Volumising Matte Finish – Matte look with a plush, fuller-lip effect – no flaking, no dryness.
💧 Infused with Hyaluronic Acid – Hydrates and softens lips with every wear.
🌟 570 Worth It Intense – A rich berry-red that radiates confidence and elegance.
👜 Chic, Slim Bullet Design – Perfect for precise application and touch-ups on the go.